Excellent TV

This TV is the best of breed in 37" LCD's at the moment.
I paid $1499 at Best Buy for it..free delivery. What a great deal. The Triple tuners are excellent. They decode everything. The menuing system is average..but improving..as you can self-update it with the USB drive. The design is sleek and modern. It is light, has very good audio, tons of ins and outs (dual HDMI!)and the picture is tremendous. I saw it against 8 other brands and it beat all the others except the Sony (which is significantly more $$).
It's S-IPS LCD is just a better technology. It is obviously the next generation LCD. It looks super clear, vibrant and rich. It is beautiful.

Watch a 1360 x 800 pixel still image from your flashdrive and you'd better be sitting down. It's jaw-dropping. The Pixel-Plus DSP from Philips does what it says. Films on a 480P DVD player over HDMI or Component in -look like Film.
I could see every hair and minute facial features on close-ups. When all sat service is 720P - and HD-DVD settles out, you may spend a considerable percentage of the day in front of this set! I'm watching a good DVD with Landscapes now, and if you told me it was 720P HD, I'd believe it (and I'm a retired broadcast Chief Engineer). I'm using an OPPO 971A player on HDMI input.

Conclusion: This is the one -if you work for your money. Hat's off to the Philips engineers. Well Done!